America’s favorite delivery app just got a little saucier.
I led a team that cooked up a new identity for Grubhub that’s bold, modern, and built to make an impact. Equal parts hands-on/managerial.
Instead of tossing everything out, we sharpened, turned up the volume, and made it unmistakably ours. A bolder orange. A more confident wordmark. Photography that makes you want to lick your screen (please don’t). And a system built to flex across every plate, pixel, and platform. A new look that balances flavor and function, turning everyday cravings into scroll-stopping moments.
Design & Creative Direction, Visual Strategy, Design Systems, Motion Design, Content Strategy, Art Direction, Cross-Functional Collaboration, In-House Execution, Marketing & Product Integration
I led a team that cooked up a new identity for Grubhub that’s bold, modern, and built to make an impact. Equal parts hands-on/managerial.
Instead of tossing everything out, we sharpened, turned up the volume, and made it unmistakably ours. A bolder orange. A more confident wordmark. Photography that makes you want to lick your screen (please don’t). And a system built to flex across every plate, pixel, and platform. A new look that balances flavor and function, turning everyday cravings into scroll-stopping moments.
Design & Creative Direction, Visual Strategy, Design Systems, Motion Design, Content Strategy, Art Direction, Cross-Functional Collaboration, In-House Execution, Marketing & Product Integration
