Grubhub's 2026 Super Bowl campaign, featuring George Clooney and directed by Yorgos Lanthimos, was built as more than a commercial: a scalable campaign platform. From the broadcast creative to the broader content ecosystem, the work expanded across paid media, CRM, product, and other owned channels, creating a cohesive brand experience long after game day.
Partnering with Anomaly, the work focused on maintaining and evolving Grubhub's brand integrity from concept through execution, ensuring the campaign felt unmistakably Grubhub at every touchpoint. The result was a flexible creative framework that carried the energy of the broadcast well beyond game day.
Role: in-house Brand Manager and Art Director @ Grubhub
Partnering with Anomaly, the work focused on maintaining and evolving Grubhub's brand integrity from concept through execution, ensuring the campaign felt unmistakably Grubhub at every touchpoint. The result was a flexible creative framework that carried the energy of the broadcast well beyond game day.
Role: in-house Brand Manager and Art Director @ Grubhub
In addition to the broadcast creative, a dedicated photography library was developed to support the campaign ecosystem. Captured on set and planned for downstream use, the imagery was designed to flex across channels while maintaining a cohesive visual language and brand experience..
Rather than treating the Super Bowl spot as a standalone deliverable, the work was designed as a scalable platform. Creative assets, photography, messaging, and brand elements were adapted across touchpoints, ensuring a cohesive customer journey from awareness through engagement.
