KMZ Group is a healthcare consulting firm focused on transformation, commercial growth, complex strategy formulation and future planning. Led by the formidable Kaile Zagger, a healthcare exec with 20+ years of industry experience, KMZ is all about empowering their clients to take on the future with confidence.
The goal was to create a brand and logo that matched KMZ's venturous spirit and client-first approach.
The goal was to create a brand and logo that matched KMZ's venturous spirit and client-first approach.
Kaile was looking for a sharp, clean and strong mark that had a “masculine core with feminine edges”. The logomark uses customized condensed type to create a strong, clean, and sharp logomark that truly embodies the KMZ brand. The system includes a linear piping element that represents the pedestal that KMZ's clients are put on - because at KMZ, the client always comes first.
