Sappha Anti-Littering Campaign
India, despite being one of the most beautiful countries in the world, lies dirty and carelessly littered because of the lack of understanding about the consequences of littering. Many are uneducated regarding the harmful repercussions of say, dropping a plastic wrapper.

Sappha, the anti-littering campaign for India is designed with the hopes of all people — literate or illiterate — being able to understand and comprehend  the message. This is done by creating a system that works in both Hindi and English, and setting up iconography that can be understood by all.

Sappha means “to tidy”.

Noora Manchanda © 2020